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Lyft

Lyft

Lyft wanted to be at Seattle’s Bumbershoot music festival, but couldn’t due to sponsorship rules (*cough* Uber *cough*). So we partnered with Dick’s Drive-In, a beloved local restaurant across the street, and gave the people what they really want: burgers, free rides, and dumb wordplay.

It’s the Lyft Car-nival.

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Every Dick's Deluxe burger came with custom pink foil and one free Lyft ride.


Agency: Wexley School for Girls

CD: Ian Cohen

DE: Lindell Serrin, Brian Bosworth

Producer: Kat O'Hara