Lyft
Lyft wanted to be at Seattle’s Bumbershoot music festival, but couldn’t due to sponsorship rules (*cough* Uber *cough*). So we partnered with Dick’s Drive-In, a beloved local restaurant across the street, and gave the people what they really want: burgers, free rides, and dumb wordplay.
It’s the Lyft Car-nival.
Every Dick's Deluxe burger came with custom pink foil and one free Lyft ride.
Agency: Wexley School for Girls
CD: Ian Cohen
DE: Lindell Serrin, Brian Bosworth
Producer: Kat O'Hara