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Museum of Pop Culture

Museum of Pop Culture

Seattle’s EMP Museum was a destination for all things cool and interesting. Only one problem: nobody knew what the “EMP” stood for. So they came to us to help launch a new name and era as The Museum of Pop Culture.

In the weeks leading up to the reveal of the new name, pop culture rebus puzzles appeared all over Seattle—inviting viewers to solve them while offering free museum admission for a ~mysterious~ upcoming date.

When the ~mysterious~ free admission day arrived, a record-breaking audience was in attendance. We surprised ‘em with a pop culture-themed party, as well as the dramatic reveal of the museum’s new name.


Agency: Wexley School for Girls

CD: Cal McAllister

AD: Evan Bross

DE: Derek Vander Griend, Eric Roche